Examining the Device Landscape Before Bringing New Products to Market
IDT’s ideation process focuses on creating as many different designs as possible before reviewing the current market and existing patents. This helps ensure we keep an open mind so there are no preconceived notions when it comes to the optimal solution.
This approach also adds value by creating as many design solutions as possible, which then can be used to navigate the existing market and patent landscape.
Once the ideation process is completed, the design solutions are compared to current devices and prior patent art.
Literature review, patent review and market review are required before taking a conceptual design from the ideation phase and moving it through design and development.
Types of Review
What if a Similar Patents Already Exists?
IDT analyzes the existing patent and considers the following:
- Is the existing prior art/patent enforceable?
- Can the patent be circumvented?
- Are there minor details in the new design that would make it patentable despite the existing patent?
Often in answering these questions, we find we can still work with the design solution with only minor modifications. Since we generate many potential solutions during the ideation phase, rarely do we have to start from scratch on a new solution.